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February 2004
EXPORT AND MARKET DEVELOPMENT ACTIVITIES Economic Development will host a trade and media promotional tasting event in Copenhagen on Wednesday 24 March 2004 in support of current importers of Tasmanian wine, cheese and seafood products. Danish importers have responded enthusiastically to this initiative and HE Matthew Peek, Australian Ambassador to Denmark, will attend the event. The date of this promotional event in Denmark is timely given the current interest in Tasmania as a result of the forthcoming marriage of Miss Mary Donaldson to Crown Prince Frederick of Denmark. Economic Development, in conjunction with Austrade Seoul and the Tasmanian Chamber of Commerce and Industry, coordinated a trade mission of business representatives of Tasmanian timber, furniture and eesign enterprises to participate in an Australia Day exhibition, furniture seminar and a structured program of business matching in the Republic of Korea in January 2004. This trade mission enabled Economic Development to provide Tasmanian furniture manufacturers and designers with access to international business opportunities and the opportunity to gather new market information about furniture and design initiatives, markets, trends and technologies on a global scale. Participating companies regarded the Korean market visit as a valuable experience for their businesses. The promotion of Australian furniture was a totally new experience for the Korean market, and the introduction of Tasmanian timbers and design provides the opportunity for Tasmanian designers and makers to pursue the niche, high-value end of the market. Four Tasmanian e-Learning companies participated in a United Kingdom Market Development Program coinciding with the British Education Technology Transfer (BETT) exhibition in London from 7-10 January 2004. Participating companies regarded BETT as a valuable opportunity for their businesses, particularly in relation to their efforts to refine their UK Market Entry Strategy and meet potential customers. As well as attending the exhibition, the companies undertook a number of business matching activities to meet new potential partners or referral agencies for their products and services and attended a variety of networking events. This trade mission allowed Economic Development to provide Tasmanian IT enterprises with access to international business opportunities and the chance to gather much-needed market information about IT initiatives, markets, trends and technologies on a global scale. For details, please contact Mark Warrener on 6233 5879 or email Mark.Warrener@development.tas.gov.au. The National Food Industry Strategy Ltd (an Australian Government initiative) has recruited a business development manager to develop and manage a project for the supply of Australian food and beverage products into the Dubai food service sector. As part of this project, the executive chef from the JW Marriott Hotel in Dubai visited Tasmania during February. The expectation is that export orders for Tasmanian beef and lamb, together with selected Tasmanian seafood, will be placed shortly. UK/Cebit Hanover ICT trade mission Economic Development is coordinating a market development mission to Europe in March 2004 for Tasmanian ICT companies interested in developing the European market for their products and services. This mission is designed for Tasmanian companies that are currently active in export or seeking to develop new international market partnerships and business. The program aims to help Tasmanian companies meet European companies with a view to developing a business relationship. In addition to a structured program of business matching in the UK, most companies will also visit Cebit Hannover, the world’s largest ICT exhibition. For details, please contact Mark Warrener on 6233 5879 or email Mark.Warrener@development.tas.gov.au. Corporate Gift Trade Fair – Sydney Economic Development has secured exhibition space at the Corporate Gift Trade Fair in Sydney from 24-26 February 2004. Four Tasmanian companies will be showcasing their products to corporate gift buyers from major financial institutions, sporting associations, airlines, marketing companies, travel companies and other large corporations. Economic Development coordinated a Tasmanian grouping at Pacific 2004, an international trade exhibition for the maritime and defence industry held in Sydney from 3-6 February 2004. The exhibition is accepted as being the most significant event of its kind staged in the Southern Hemisphere. Fourteen Tasmanian companies involved in the ,maritime industry and related equipment supply and services sectors participated in the grouping. They included: Incat Australia, Liferaft Systems Australia, Stormy Australia, Pivot Maritime, AMC Search, Australian Maritime College, Marcom Watson, Taylor Brothers, North West Bay Ships, Moonraker, Riley Industrial, Fiomarine Industries, Colbeck and Gunton and Briar Maritime. grEAT retail food and beverage opportunity – Hong Kong Economic Development has been invited to coordinate Tasmania’s involvement in a month-long Australian retail food and beverage promotion at the upmarket supermarket grEAT in Hong Kong from the 25 June 2004. The promotion is designed as a market entry strategy for food and beverage companies. The buyer for grEAT intends to visit Tasmanian in March to select products to participate in the promotion. A similar promotion was undertaken in 2003 and seven Tasmanian companies are continuing to receive orders on a regular basis. Participating companies in this promotion should consider undertaking marketing activities in Hong Kong at some time during the month. Economic Development will help coordinate these marketing activities. For more information and to express interest in presenting product to the buyer, please contact Lisa Denny on 6233 5902 or email Lisa.Denny@development.tas.gov.au . Economic Development is seeking expressions of interest from Tasmanian ICT companies interested in exhibiting as part of a Tasmania grouping at Cebit Australia 2004 at Darling Harbour Sydney from 4-6 May 2004. Cebit Australia 2004, Australasia’s leading exhibition for information and communications technology, is targeted at IT professionals, executives and IT managers, telecommunications professionals, channel representatives (dealers, distributors and resellers), system integrators and purchasing consultants, corporate buyers, SME owners and managers. Specific activities include a pre-exhibition workshop entitled Successfully Exhibiting at Trade Shows, a networking function in Sydney and exhibiting at Cebit Australia from 4-6 May 2004. For details, please contact Mark Warrener on 6233 5879 or email Mark.Warrener@development.tas.gov.au. Corporate Gift and Retail Gift Trade Fairs – Melbourne Economic Development is seeking expressions of interest from Tasmanian businesses interested in exhibiting at either the Corporate Gift Trade Fair (10-12 August 2004) or the Retail Gift Trade Fair (7-11 August 2004) to be held at different locations in Melbourne. Gift fairs give exhibiting businesses an opportunity to increase the exposure of their products to the buying market as a means of securing ongoing sales. Gift fairs allow businesses and buyers to meet face to face. Economic Development will coordinate the exhibitions for participating businesses and will provide marketing and administrative support leading up to, during and after the exhibition. Participants will be required to attend the trade fair for the duration of the exhibition and will be responsible for the management of their allocated space. Given the significant demand for exhibition space at trade fairs, space is limited and expressions of interest are required by Friday 19 March 2004. For more information and to register your expression of interest, please contact Lisa Denny on 6233 5902 or email Lisa.Denny@development.tas.gov.au. Austrade helps Australian companies win overseas business for their products and services. Austrade is represented in 105 locations in 58 countries including an extensive domestic network throughout Australia. One of the many Austrade services on offer is visits to businesses by its industry-specialist Business Development Managers or Trade Commissioners from overseas offices. Economic Development works closely with Austrade and facilitates visits by incoming Austrade staff. If you wish to meet with an Austrade officer from a particular country, please contact Martin Turmine on 6233 5795 or email Martin.Turmine@development.tas.gov.au. Austrade staff who are visiting Tasmania in the near future include: Chris Knepler - New York - Wednesday 25 February 2004 Geoff Gray - Washington – Wednesday 3 March 2004 Asa - Bangkok – Monday 15 to Wednesday 17 March 2004 Ulrich Hartiz – Paris – Thursday 18 March 2004 Tasmanian Exporters Guide – ensure your entry is always current The Tasmanian Exporters Guide is a compilation of Tasmanian companies currently exporting goods and services to international markets. It is used as a reference point for national and international enquiries, is available online at the Department of Economic Development’s website and receives around 400 hits per month. Tasmanian companies can ensure the details are always correct by regularly updating their details online. INDUSTRY NEWS Tasmanian cherries have passed bio-terrorism laws and quarantine rules in a ground-breaking Australian commercial shipment to the US. The first shipment of Lennon Ville Orchard’s Black Devil Tasmanian cherries arrived in the US in early February. It is the first time that Australian cherries have been introduced to the US market on a commercial basis and will be sold in upmarket supermarkets in Minneapolis. Rex Heathcote Fine Furniture to Korea Rex Heathcote, fine furniture designer and maker, has won a contract to supply a Korean importer after exhibiting his work at a showcase in Seoul last month. The Koreans were intrigued and impressed by the natural look of the timber, as many had never seen the variety of timbers with which Rex works, including myrtle, Tasmanian Oak (eucalypt), Blackwood and sassafras. Food on the Retail Shelf is a guide developed by the Western Australian Department of Agriculture for small-to-medium suppliers and producers wishing to establish a presence with food retailers. The guide provides helpful hints, advice and contacts from bar coding to the law in a logical manner. A must read for retail food and beverage producers. Food on the Retail Shelf – A guide Economic Development small business guides Economic Development provides a number of small business guides to assist businesses in a range of situations from financing your business to taxing your business to legal issues and staffing your business. Enterprise Business Centre (EBC) EBC is a provider of industry based information resources to the SME market. The company's extensive range of publications covers about 230 different industries in the areas of start-up, business management, benchmarking, internet use and franchising. www.ebc.com.au BRIEF NEWS AND OTHER OPPORTUNITIES Following the acquisition by major shareholders Deutsche Bank and Swiss Re, Gerling NCM, formerly EFIC, has been renamed Atradius. Atradius Credit Insurance now holds a 25 per cent share of the world credit insurance market. Austrade receives many inquires about Australian products and services from its offices around the world. If you are interested in reviewing its active inquiry list, please visit the Austrade website. DFAT travel advisories are the Australian Government’s advice to its citizens regarding the perceived travel risks and precautions that individuals should exercise. More information can be found on the Department of Foreign Affairs and Trade website.
If you have any export and market development queries please email at info@development.tas.gov.au or call 03 6233 5888. If you wish to subscribe to ExportActive please send an email to info@development.tas.gov.au with the words "ExportActive Newsletter Subscription" in the subject heading.
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GPO
Box 646, Hobart, 7001, Tasmania, Australia 22 Elizabeth Street, Hobart, 7000 Telephone: +61 3 6233 5888 Facsimile: +61 3 6233 5800 Email: info@development.tas.gov.au Internet: http://www.development.tas.gov.au |
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Export and Market Development Activities
