Tourism
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Tourism
Tasmania is a unique with unspoilt locations, gourmet food and wine, an iconic heritage and a distinctly seasonal climate
Tasmania's tourism industry has successfully leveraged the exceptional and natural advantages we offer as a result of our location, small population and history.
We are experiencing record visitor numbers which has led to significant growth over the last four years and the development of many award winning enterprises such as the Agrarian Kitchen, the Islington Hotel and Barnbougle Dunes links style golf course.
The tourism industry has grown to become a significant sector within the Tasmanian economy.
Opportunities exist for investment in:
- built infrastructure such as accommodation
- heritage activities
- gastronomic experiences
- recreational activities.
Tasmania offers
- Unique experiences
Tasmania offers travellers one of the most unique and unspoilt locations in the world.
- Natural attractions
Pristine wilderness, rugged mountain ranges, pure white sandy beaches, breathtaking scenery and unique flora and fauna are major draw cards for visitors.
- Iconic attractions
Tasmania has strong international awareness of our iconic attractions including our Wilderness World Heritage Area, Cradle Mountain, Freycinet Peninsula, Bay of Fires and Port Arthur.
- Heritage attractions
A rich heritage with historic towns and places including Port Arthur and Salamanca Market has become a huge draw card for Tasmania. There has also been sensitive repurposing of historic buildings, such as Hobart's former IXL jam factory, now the Henry Jones Art Hotel.
- Record visitors
More and more tourists are coming to Tasmania attracted by the state's compact size, stunning gourmet food and wineries such as Moorilla and Jansz, unhurried lifestyle, refreshing climate and welcoming locals.
- Award winning
Tasmania is regularly recognised in national and international publications. The Bay of Fires was named by Lonely Planet the world's "hottest" travel destination for 2009, the Henry Jones Art Hotel won the Conde Naste Traveller 2010 Top Hotel in Australia award, and Hobart was the winner in Trip Advisers 2010 South Pacific Travellers' Choice destinations for culture, sightseeing, food and wine.
- Eco adventure
Our unspoilt rivers, oceans, mountains, beaches and forests provide a wonderful opportunity to offer soft and hard core tourism adventures such as offered by Bruny Island Cruises, The Maria Island Walk and the Bay of Fires Walk or Franklin River Rafting.
- Vibrant arts scene
Tasmania has an active and thriving arts scene with strong participation rates. We attract national and international festivals, exhibitions and events. Tasmania is home to many outstanding venues, including The Museum of Old and New Art – MONA – Australia’s largest private museum and art gallery. MONA features an amazing array of ancient, modern and contemporary art including pieces by Sir Sidney Nolan and Wim Delvoye. The museum has received international acclaim and is a major tourist attraction for Tasmania.
For further information go to:
Discover Tasmania
Tourism Tasmania
Tourism Industry Council Tasmania
Testimonials
The Federal Group
Tasmania has become a true global tourist destination with our breathtaking scenery, historical architecture, growing arts scene and pristine environment. Our Pure Tasmania brand leverages the natural advantages throughout our island state to offer a unique travel experience.- Greg Farrell, Marketing Director, The Federal Group